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Ali Safavi | CEO

Ali Safavi, founder and CEO of Grenova, is on a mission to enable laboratories around the world to become sustainable and waste-free. Ali founded Grenova, which is short for Green Innovation, shortly after graduating from college using firsthand experience he gained working in the lab industry. Today, his award-winning company has created the only technology solution in the industry that enables life sciences and healthcare laboratories to reduce their plastic consumables cost and biohazard waste by over 90%. As a result of his work, Grenova has eliminated over 100M pipette tips, equivalent to over 300,000 lbs. of plastic that would have otherwise ended up in landfills as biohazard waste. In addition, Grenova has helped the industry save over $10M by washing and sterilizing pipette tips. Ali’s ultimate vision is to implement an automated cleaning technology device in every lab across the globe to safely clean and sterilize all of the used plastic consumables from each lab’s daily operation and return them back to the lab for reuse over and over again without any compromise on quality and performance. For these efforts, Ali was named one of the Top Healthcare Innovators of 2019 in Healthcare Technology magazine and Grenova was recognized in 2019 as an “Inno On Fire” company by American Inno, rvAwesome Awards finalist by Venture Forum, and the Technology Project of the Year award winner by Richmond Technology Council. Ali Safavi Founder and CEO of Grenova